Brief
The brand had regular UGC content but lacked reach-driven Reels to get in front of a new audience.
Reels / SMM
ZELENOVKA
The "Did you know?" series
We came up with the reach-driven "Did you know?" series and released about 20 Reels to reach a new audience.
≈1Mviews on the Reels series
- 785,000
- views on the top video
- ≈20 Reels
- in the series
- +500
- followers
What we did
We came up with the "Did you know?" series, released about 20 Reels and tested the format.
Result
About 1M views on the series, the top video at 785K, about +500 followers.
Frames from the series
How it looks
Need reach-driven Reels for a new audience?
We will come up with a serial format and put Reels production on a steady stream.
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