Brief
Create a trending Mixed Reality Reel that clearly stands out in the feed and gives the audience a wow effect.
Mixed Reality / CG / Reels
L'ETOILE
The mascara that took over the city
A trending Mixed Reality Reel: we built the flagship CURATOR product into live footage of Moscow so that the real video and the CG read as one scene.
- 193,567
- views on a single post
- Mixed Reality
- live-action + CG in one scene
- CURATOR
- the brand's product in frame
What we did
We proposed a Mixed Reality concept and built the brand's product into live city footage: combined real video with CG objects and synced motion and scale so the graphics live inside the real scene.
Result
The video gathered 193,567 views - almost 200 thousand on a single post. The format worked as a standout brand creative in the feed.
Stills from the video
How it looks
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